Ethical Guidelines

We use these definitions from the International Coach Federation with the addition of the word (naturally) added to Philosophy of Coaching viz:- every client is naturally creative, resourceful ...

The International Coach Federation adheres to a form of coaching that honors the client as the expert in his/her life and work and believes that every client is naturally creative, resourceful, and whole. Standing on this foundation, the coach's responsibility is to:

• Discover, clarify, and align with what the client wants to achieve
• Encourage client self-discovery
• Elicit client-generated solutions and strategies
• Hold the client responsible and accountable

Professional Coaching is an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life.

In each meeting, the client chooses the focus of conversation, while the coach listens and contributes observations and questions. This interaction creates clarity and moves the client into action. Coaching accelerates the client's progress by providing greater focus and awareness of choice. Coaching concentrates on where clients are now and what they are willing to do to get where they want to be in the future. ICF member coaches and ICF credentialed coaches recognize that results are a matter of the client's intentions, choices and actions, supported by the coach's efforts and application of the coaching process

Professional Conduct At Large

As a coach:

1. I will conduct myself in a manner that reflects positively upon the coaching profession and I will refrain from engaging in conduct or making statements that may negatively impact the public's understanding or acceptance of coaching as a profession.
2. I will not knowingly make any public statements that are untrue or misleading, or make false claims in any written documents relating to the coaching profession.
3. I will respect different approaches to coaching. I will honor the efforts and contributions of others and not misrepresent them as my own.
4. I will be aware of any issues that may potentially lead to the misuse of my influence by recognizing the nature of coaching and the way in which it may affect the lives of others.
5. I will at all times strive to recognize personal issues that may impair, conflict or interfere with my coaching performance or my professional relationships. Whenever the facts and circumstances necessitate, I will promptly seek professional assistance and determine the action to be taken, including whether it is appropriate to suspend or terminate my coaching relationship(s).
6. As a trainer or supervisor of current and potential coaches, I will conduct myself in accordance with the ICF Code of Ethics in all training and supervisory situations.
7. I will conduct and report research with competence, honesty and within recognized scientific standards. My research will be carried out with the necessary approval or consent from those involved, and with an approach that will reasonably protect participants from any potential harm. All research efforts will be performed in a manner that complies with the laws of the country in which the research is conducted.
8. I will accurately create, maintain, store and dispose of any records of work done in relation to the practice of coaching in a way that promotes confidentiality and complies with any applicable laws.
9. I will use ICF member contact information (email addresses, telephone numbers, etc.) only in the manner and to the extent authorized by the ICF. 

Professional Conduct With Clients

10. I will be responsible for setting clear, appropriate, and culturally sensitive boundaries that govern any physical contact that I may have with my clients.
11. I will not become sexually involved with any of my clients.
12. I will construct clear agreements with my clients, and will honor all agreements made in the context of professional coaching relationships.
13. I will ensure that, prior to or at the initial session, my coaching client understands the nature of coaching, the bounds of confidentiality, financial arrangements and other terms of the coaching agreement.
14. I will accurately identify my qualifications, expertise and experience as a coach.
15. I will not intentionally mislead or make false claims about what my client will receive from the coaching process or from me as their coach.
16. I will not give my clients or prospective clients information or advice I know or believe to be misleading.
17. I will not knowingly exploit any aspect of the coach-client relationship for my personal, professional or monetary advantage or benefit.
18. I will respect the client's right to terminate coaching at any point during the process. I will be alert to indications that the client is no longer benefiting from our coaching relationship.
19. If I believe the client would be better served by another coach, or by another resource, I will encourage the client to make a change.
20. I will suggest that my clients seek the services of other professionals when deemed appropriate or necessary.
21. I will take all reasonable steps to notify the appropriate authorities in the event a client discloses an intention to endanger self or others. 

Confidentiality/Privacy

22. I will respect the confidentiality of my client's information, except as otherwise authorized by my client, or as required by law.
23. I will obtain agreement from my clients before releasing their names as clients or references, or any other client identifying information.
24. I will obtain agreement from the person being coached before releasing information to another person compensating me. 

Conflicts of Interest

25. I will seek to avoid conflicts between my interests and the interests of my clients.
26. Whenever any actual conflict of interest or the potential for a conflict of interest arises, I will openly disclose it and fully discuss with my client how to deal with it in whatever way best serves my client.
27. I will disclose to my client all anticipated compensation from third parties that I may receive for referrals of that client.
28. I will only barter for services, goods or other non-monetary remuneration when it will not impair the coaching relationship.
    • At all times I will behave in a professional manner
    • I will hold what every client divulges to me as confidential and only disclose with his / her permission
    • I will not break the law for my Clients and will not condone them breaking the law or act as their accomplice
    • I will treat all people, clients, colleagues, competitors, other coaches, with respect
    • I will be straight, open and honest, in all my dealings with clients